Brand Story

It all started with a passion— an unwavering desire to learn more about the art of Jewelry two decades ago in a quintessential alley of Jongno in Seoul. The Yeowoon story started in 1998, when a talented designer is matched with immense dedication, emerges The Yeowoon.
The Yeowoon believes that being able to find its style and color is important values and being able to express one's senses and beauty is knowing the true value.
The Yeowoon started designing and crafting her own jewelry to fulfill the value.
It started by opening a small jewelry offline store to have hands-on quality control and timely delivery of the jewelry to customers. The Yeowoon designs are exquisitely handmade from our workshop in Seoul, focus on quality and precision instead of mass production.
Since our inception, we have gained wide recognition for our excellent crafts and skill from local and international markets. Over the years, The Yeowoon's excellent quality and contribution to the Jewelry industry has gained awards and recognition from all outlets, including KBIZ SMEs Awards Certificate, Asia Pacific Awards, International Design Awards, and many more.
Cool Jewelry, S.Tree, and Suritree are one of the several brands managed under The Yeowoon.


OUR DESIGN
The Yeowoon design is varied, striking, and inimitable. Collections are modern, have sense of humor, imaginative and simple. Together it forms different layers of femininity and celebrates the gemstones' beauty and splendor.

HANDCRAFTED JEWELRY
All products are being made through sophisticated and delicate work done by each Jewelry craft expert.
Unlike products made by machines, our jewels are ergonomically produced. As a result, we have been receiving good customer and client feedback for different level of jewelry wear.
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QUALITY ASSURED
From design to production, every process is managed and strictly controlled in-house. Proudly to say theyeowoon is only one of the few jewelry companies that are quality assured by the government.

VALUES WORTH
Unique, exquisite, skilled, handcrafted, elegant, vivid, energetic, gorgeous, and endlessly much more. Theyeowoon is capable in completing your personality both externally and internally however you may define.
Just like we value our products, we hope theyeowoon sits along the journey of finding your own true style and color.