Brand Story

It all started with a passion— an unwavering desire to learn more about the art of Jewelry two decades ago in a quintessential alley of Jongno in Seoul. The Yeowoon story started in 1998, when a talented designer is matched with immense dedication, emerges The Yeowoon.
The Yeowoon believes that being able to find its style and color is important values and being able to express one's senses and beauty is knowing the true value.
The Yeowoon started designing and crafting her own jewelry to fulfill the value.
It started by opening a small jewelry offline store to have hands-on quality control and timely delivery of the jewelry to customers. The Yeowoon designs are exquisitely handmade from our workshop in Seoul, focus on quality and precision instead of mass production.
Since our inception, we have gained wide recognition for our excellent crafts and skill from local and international markets. Over the years, The Yeowoon's excellent quality and contribution to the Jewelry industry has gained awards and recognition from all outlets, including KBIZ SMEs Awards Certificate, Asia Pacific Awards, International Design Awards, and many more.
Cool Jewelry, S.Tree, and Suritree are one of the several brands managed under The Yeowoon.

Handcrafted Jewelry Process


DESIGN
The Yeowoon design is varied, striking, and inimitable. Collections are modern, have sense of humor, imaginative and simple. Together it forms different layers of femininity and celebrates the gemstones' beauty and splendor.

3D CAD
CAD drawing provides a template that can be printed in wax for casting. It allows us to simulate the casting process and ensure the finished product will result as we imagined and designed.

CASTING
Virtuality Becomes The Reality
We generate high-precision model and design with incredible accuracy and amazing detail based on CAD drawings.

CRAFTSMANSHIP
Our jewelry artisans painstakingly transform valuable metals and gemstones into work of art.
We have high level of pride on every finest jewelry we produce.