It all started with a passion— an unwavering desire to learn more about the art of Jewelry two decades ago in a quintessential alley of Jongno in Seoul. The Yeowoon story started in 1998, when a talented designer is matched with immense dedication, emerges The Yeowoon.
The Yeowoon believes that being able to find its style and color is important values and being able to express one's senses and beauty is knowing the true value.
The Yeowoon started designing and crafting her own jewelry to fulfill the value.
It started by opening a small jewelry offline store to have hands-on quality control and timely delivery of the jewelry to customers. The Yeowoon designs are exquisitely handmade from our workshop in Seoul, focus on quality and precision instead of mass production.
Since our inception, we have gained wide recognition for our excellent crafts and skill from local and international markets. Over the years, The Yeowoon's excellent quality and contribution to the Jewelry industry has gained awards and recognition from all outlets, including KBIZ SMEs Awards Certificate, Asia Pacific Awards, International Design Awards, and many more.
Cool Jewelry, S.Tree, and Suritree are one of the several brands managed under The Yeowoon.
2020.12 EULB STUDIO / Blue Christmas
An art exhibit in EULB STUDIO in the concept of "Blue Christmas"
2020.11│S.TREE, 총 9인의 아티스트와 콜라보레이션 전시 개최
S.TREE's 2020 artist collaboration campaign with multiple artists
2020.10│S.TREE X SHINKIRU / 너와 함께라면 흔들리는 순간조차 사랑이겠지
S.TREE collaborates with illustrator Shinkiru, "Every moment was Love"
2020.09│EULB STUDIO / what do you see, what do you desire
An art exhibit in EULB STUDIO in the concept of "what do you see, what do you desire"
2020.09│S.TREE 롯데백화점 본점 팝업스토어 오픈
Pop-up store open at Lotte Department store
2019.11│(주) 수리트리 디자인 카피 소송에서 승소
THE CORPORRATION SURITREE FILE A LAWSUIT AGAINST THE COMPANY WHO HAD DESIGN COPY ISSUE, AND WON THE CASE
2017.03│S.TREE 주얼리 브랜드 론칭 및 상생 사업설명회
“SURI TREE” OPEN THE “S.TREE” JEWELRY BRAND LAUNCHING
2017.02│ 한국직업방송 <그녀가 돌아왔다> 보석관련창업
FEBRUARY 8 / 2017 / KOREAN BROADCASTING SYSTEM “SHE CAME BACK” ABOUT JEWELER’S FOUNDATION
2015.04│주얼리 브랜드 < 수리트리 > 품격 있는 주얼리로 여심을 사로잡다
JEWELRY BRAND < SURITREE > , GRAB A WOMAN’S HEART WITH CLASSY JEWELRY
2015.02│suritree 주얼리 메이킹
JEWELRY PRODUCTION PROCESS
2015.04│주얼리 브랜드 < 수리트리 > 제 16회 미래회 사랑의 바자회 참가
JEWELRY BRAND ‘SURITREE’ PARTICIPATED IN THE 16TH FUTURE SOCIETY BAZAAR
2014.05│" 고부가가치 주얼리 디자인 산업, 이제 국가가 키워야 "
“ VALUE-ADDED JEWELERY DESIGN INDUSTRY, NOW THE COUNTRY HAS TO GROW ”
2014.04 │< 제 13회 국제주얼리디자인공모전 > 수상작 공개
WINNER OF THE 13TH INTERNATIONAL JEWELERY DESIGN COMPETITION
2012.09│패션을 완성하는 마법같은 주얼리 수리트리 정순희 대표
A MAGICAL JEWELRY THAT COMPLETES FASHION – SURI TREE JUNG SOON-HEE