Brand Story

It all started with a passion— an unwavering desire to learn more about the art of Jewelry two decades ago in a quintessential alley of Jongno in Seoul. The Yeowoon story started in 1998, when a talented designer is matched with immense dedication, emerges The Yeowoon.
The Yeowoon believes that being able to find its style and color is important values and being able to express one's senses and beauty is knowing the true value.
The Yeowoon started designing and crafting her own jewelry to fulfill the value.
It started by opening a small jewelry offline store to have hands-on quality control and timely delivery of the jewelry to customers. The Yeowoon designs are exquisitely handmade from our workshop in Seoul, focus on quality and precision instead of mass production.
Since our inception, we have gained wide recognition for our excellent crafts and skill from local and international markets. Over the years, The Yeowoon's excellent quality and contribution to the Jewelry industry has gained awards and recognition from all outlets, including KBIZ SMEs Awards Certificate, Asia Pacific Awards, International Design Awards, and many more.
Cool Jewelry, S.Tree, and Suritree are one of the several brands managed under The Yeowoon.


Over 20 years of jewelry designing experience.
The Overall commander of the company.
Award Winning Designer
CEO & Head Designer

Design Team
Rhino and CAD are the main program we use to start our designs. Completions are continuously made through sketch, 3D Research and mock-ups of any creative ideas from the designers.


Jewelers
With 20 years of experience as jewelers, each piece is exquisitely produced at the bench by our skillful craftsmen.
This is where your dream jewelry comes to life.

Visual Art Marketing
Creates all of visual arts such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, film making and architecture etc regardless of any field.

Sales & Business Partners
We own a systematic management for both Domestic and International sales operations including wholesale and retail.

Brand Story
'Passion' was the trigger — Theyeowoon emerged in 1998, when a talented designer appeared with immense dedication two decades ago in a cramped quintessential alley of Jongno in Seoul.
Theyeowoon believes being able to reveal your own style and color is the true value. We strive to decorate your color and beauty to the max. The journey of theyeowoon was begun when CEO Suri Jung started designing and crafting her own jewelry to fulfill the value.
Opening a small jewelry store offline was the very first start. Our designs are exquisitely handmade from our workshop in Seoul and concentrated on the quality and precision instead of mass production.
Since our inception, we have gained wide recognition for our exceptional crafts and skills from local and international markets. Over the years, Theyeowoon's outstanding quality and contribution in the Jewelry industry had gained awards and acknowledgement from outlets, KBIZ Awards, SMEs Awards, Asia Pacific Awards, International Design Awards, and many more.
SOONHEE, S.TREE are the three brands managed under The Yeowoon.