Brand Story
It all started with a passion— an unwavering desire to learn more about the art of Jewelry two decades ago in a quintessential alley of Jongno in Seoul. The Yeowoon story started in 1998, when a talented designer is matched with immense dedication, emerges The Yeowoon.
The Yeowoon believes that being able to find its style and color is important values and being able to express one's senses and beauty is knowing the true value.
The Yeowoon started designing and crafting her own jewelry to fulfill the value.
It started by opening a small jewelry offline store to have hands-on quality control and timely delivery of the jewelry to customers. The Yeowoon designs are exquisitely handmade from our workshop in Seoul, focus on quality and precision instead of mass production.
Since our inception, we have gained wide recognition for our excellent crafts and skill from local and international markets. Over the years, The Yeowoon's excellent quality and contribution to the Jewelry industry has gained awards and recognition from all outlets, including KBIZ SMEs Awards Certificate, Asia Pacific Awards, International Design Awards, and many more.
Cool Jewelry, S.Tree, and Suritree are one of the several brands managed under The Yeowoon.
2020.10│S.TREE X SHINKIRU / 너와 함께라면 흔들리는 순간조차 사랑이겠지
너와 함께라면 흔들리는 순간조차 사랑이겠지
이얼브 스튜디오에서 일러스트레이터 신기루 작가와 콜라보레이션 전시를 시작합니다.
신기루 작가의 그림 속 S.TREE 제품이 더해진 아홉장의 그림이 전시되어 있습니다💍
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exhibition period : 20.10.22~20.11.12 약 3주간 진행 (월-토 09:00~20:00)
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Directing : @kwon___a / @s.tree_official at Eulb studio
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서울 중구 을지로 157 대림상가 라열 363호 Eulb studio